HC Avtomobilist & UMMC
Match-day graphics for pro hockey and basketball
Six months inside the marketing team of two professional clubs, HC Avtomobilist of the KHL and UMMC Basketball Club. I designed what a fan sees between the first announcement and the final buzzer: social posts, arena screens, street advertising and merchandise.
Social media
Match day, every day
Announcements, line-ups and promo posts for the club channels through the regular season and the playoffs. Quick turnaround, one recognizable visual language.
Arena & LED
Built for the big screen
Wide layouts for LED boards and in-game media displays: home stand schedules, rival announcements and illustrated mascot face-offs.
Themed game
Ural Rock Day
A themed home game with rock musician Vadim Samoylov as a guest. Announcement graphics, a one-night jersey with a bass guitar across the chest, and a fan bandana.
Basketball
UMMC Basketball Club
The same job in a different palette. Orange, white and a lot of motion for the women’s basketball team and its junior squad.
Outdoor
On the street
Large-format layouts for transit stops around the city, prepared for print production.
“I was very proud when I saw the huge billboard I had created.”
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